Over 80% of US adults with cell phones have smartphones. Unbanked and underbanked consumers depend on mobile access to the internet, rather than desktop or laptop, by a wide margin.
For new users, LifeKit opens to a quick tutorial, demonstrating the ease and benefits of engaging local services. Consumers are quickly guided to service categories both geographically close and proven to help reduce expenses. Immediate results contain only vetted, qualified services with updated data and a literal consumer call-to-action button.
The LifeKit mobile app is designed to invite regular consumer interaction, acknowledging milestones and introducing new services. Consumers are also prompted to build their own LifeKit, a collection of helpful local services meant to promote ongoing financial health. As consumers engage local services to reduce monthly expenses and break debt cycle, LifeKit introduces appropriate financial products.